About Huckson

Who are we?

Born where the North Sea meets the rugged hills of Northumberland, Huckson is more than a brand — it’s a mindset forged in cold water, steep climbs, and silent miles.

Our roots run deep in a community that lives and breathes endurance sport. We honour the early risers who train in the dark, race in the rain, and keep showing up — when no one’s watching.

As athletes ourselves, we’ve felt the soaring highs — and the soul-crushing lows — that come with chasing bold goals. That lived experience fuels our mission: to create gear that not only performs under pressure, but fuels confidence and speaks to your purpose.

Whether you're training for your first sprint or chasing down an ultra-iron, we’re by your side — every stroke, every turn, every stride.

Origins

We embarked on this journey because we craved something more: apparel that spoke to our multisport roots and echoed our values.

Built from frustration, fuelled by purpose, Huckson is ingrained in endurance culture and shaped by the values that keep us all moving: grit, honesty, and relentless forward motion.

Style

It's not just about the finish line. We understand that your journey extends beyond race day. That's why we've poured our soul and expertise into developing dependable performance wear that supports you through gruelling training sessions and also casual collections that embrace you on rest days.

Vision

Huckson exists to equip and inspire endurance athletes, from first-timers to seasoned pros.

We design and develop products that support and serve you - throughout race season and beyond.

Committed to operating ethically and responsibly, we put sustainability and people before profits. Our Mission: to build a global brand that truly belongs to the endurance community.

Ethos

It’s 5am. Your alarm breaks the silence, adrenaline courses through your veins. Race day is here.

Icy water. Gruelling climbs. Endless trails. Your body screams, but your spirit soars. The finish line’s insight. One final push - lungs burning, heart pounding - you cross the line. It's the feeling we live for.

Like you, we don't just participate in this sport, we embody it. Every training session, every race - etched into our DNA. This sport sharpens who we are — and we carry that edge into every moment.

Values

Enduring Quality: Like the athletes we serve, our products are built to go the distance. Every element embodies durability; providing a reliable companion for your journey.

Functional Design: Comfort, style and performance underpin all that we create. We blend form with function, developing products that support an active lifestyle.

Environmental Sustainability: We strive to reduce our environmental impact through ethical sourcing and local production. Waste and plastics are actively minimised in our operations and products.

YOUR JOURNEY STARTS HERE

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