About Huckson

Who are we?

Hailing from a land where rugged hills embrace the icy waters of the North Sea, Huckson is more than just a brand, we're a testament to the grit and resolve of endurance athletes.

Our roots run deep in a community that lives and breathes the outdoors and adventure. We're the early risers chasing sunrises, the weekend warriors conquering mountains, and the dreamers pushing limits in every discipline.

As triathletes ourselves, we understand the unique demands of multisport. We've felt the burn, worn the scars and experienced the highs - and lows - of pursuing sporting goals. This firsthand experience fuels our mission: to craft gear that doesn't just perform, but inspires.

We hope you'll join us on this ride. Whether you're taking your first steps into endurance sports, chasing down your next personal best or embarking on an ultra-distance challenge, we're here to equip you with the gear and inspiration to help turn your aspirations into achievements.

Origins

We embarked on this journey because we craved something more - apparel that spoke to our multisport roots and echoed our values. Armed with unwavering determination and a vision of what could be, we set out to create products that embody the passion and indomitable spirit of this unique sporting community.

Style

It's not just about the finish line. We understand that your journey extends beyond race day. That's why we've poured our soul and expertise into developing dependable performance wear that supports you through gruelling training sessions and also casual collections that embrace you on rest days.

Vision

Huckson creates performance apparel for endurance athletes. It's the gear you turn to before, during, and after sport. Evolving through the demands of our community, we design and develop products that support and serve you throughout race season and beyond.

We operate ethically and responsibly; putting sustainability and people before profits. Our aim is to build a global brand that truly belongs to the multisport community, equipping and inspiring athletes to push their limits and achieve their goals.

Ethos

It’s 5am. Your alarm shatters the silence, adrenaline is already coursing through your veins. Race day has arrived.

Icy water. Gruelling climbs. Endless trails. Your body screams, but your spirit soars. The finish line’s insight. One final push. Lungs burning, heart pounding - you cross the line. We live for this feeling.

Like you, we don't just participate in this sport, we embody it. Every training session, every race - etched into our DNA. We push limits, break barriers and redefine ‘impossible’. This is our passion.

Values

Enduring Quality: Like the athletes we serve, our products are built to go the distance. Every element embodies durability; providing a reliable companion for your journey.

Functional Design: Comfort, style and performance underpin all that we create. We blend form with function, developing products that support an active lifestyle.

Environmental Sustainability: We strive to reduce our environmental impact through ethical sourcing and local production. Waste and plastics are actively minimised in our operations and products.